Customer Recommitment Programme

Our Customer Recommitment Programme is designed to understand from the hundreds of thousands of pounds you spend every year putting new prospects into a consumer journey with your business, why they leave, and, more importantly, why after visiting for a specific timed appointment or product demonstration they walk away without buying.

If the average visit to a vehicle retailer today in the buying journey is 1.1 – 1.2 times, then that’s major commitment by anyone walking through your door for a timed appointment. For them to leave without buying, there can only be a few things wrong that have influenced that.

The single biggest reason for sure will be the guest experience.

Our Customer Recommitment Programme enables you to obtain insight into the reasons why, identifying which operations need to develop their services and processes along with highlighting those that are still in the buying cycle and may want to purchase from you, right through to those who have bought elsewhere and even bought the same brand.

We partner this with confirming ongoing contact preferences for the consumer in terms of privacy and the GDPR to make sure you meet their needs moving forward. Only a very small percentage of customers want removing or no further contact. Proving that it’s not necessarily they don’t want contact, but they want it in the right way and from the right person.

To find out more call us on 0161 850 3261.

Key metrics that our recommitment programme delivers

  • Overall score of guest experience relating to appointed visits within the retail showroom environment.

  • Comparison data at Brand/Showroom/Sales Agent level.
  • Identify opportunities to do business with a number of clients still being in-market buyers, triggering immediate engagement for person-to-person contact.
  • Identify a need to escalate any concerns or issues with the experiences to the business leadership team for further immediate engagement.
  • Identify which buyers bought elsewhere within a group.
  • Identify which buyers bought an alternative brand.
  • Identify which customers generally have bought elsewhere.