Outbound Telemarketing Aftersales Campaigns

Outbound telemarketing aftersales campaigns are no longer solely for your latest sales promotion or event. Most businesses are sitting on a gold mine of data that can be used to build outbound telemarketing campaigns focused on servicing and vehicle health checks, aftersales, and upselling past customers to a new vehicle. The reason this often doesn’t happen is a lack of in-house resources. Your team is already busy handling day-to-day enquiries and delivering your products and services. This is where Connectivity.CX becomes an extension of your business, generating a steady supply of new leads for your team.

We’ll analyse your data and produce an outbound call strategy that fits your business.

Our Customer Befrienders are all chosen for their ability to engage on a one-to-one level with the widest possible range of people. Add in excellent product knowledge and the support of a management team boasting over 100 years of automotive experience and you’ll see we’re far from being a call centre. Consumers love the way we really listen to their needs. Our clients love the results we produce for them. In fact, our service reminder outbound telemarketing campaigns are often self-funding, generating a 35% increase in service bookings—that’s over £14,327 in additional revenue every month.

*In 2020 our Service Outbound Program” delivered an average 34.9% increase in bookings above those booked by customers responding to routine reminders via inbound calls and online bookings alone. With an average Retail Invoice Value of £257 (also seeing growth through the year) we delivered an average additional £14,326 of turnover per month.

More first-time connections mean lower campaign call costs

With so many SPAM calls, it’s easy to think that telemarketing is on a hiding to nothing: nobody is going to answer a call from a number they don’t recognise. At Connectivity.CX our TrustedVoice technology shows your customers that it’s you who is calling. Your brand logo, location, and number are all displayed. If a call goes to voice mail, your logo will show in the missed calls list. Not only does this mean more first-time connections and lower costs, it builds trust between your customers and your brand. A more rewarding customer experience all round.

Want to know more about outbound telemarketing campaigns? Call us on 0161 850 3261 or click here to email us to arrange a trial.

The benefits of outbound telemarketing aftersales campaigns

  • Customer Engagement: Directly engages with customers to remind them of upcoming service and MOT requirements, enhancing customer relations.

  • Increased Bookings: Drives more service and MOT appointments by proactively reaching out to customers, increasing workshop utilisation.

  • Customer Retention: Strengthens customer loyalty by providing a proactive and personalised service experience, encouraging repeat business.

  • Revenue Generation: Boosts revenue through additional service bookings, upselling service & maintenance packages, and identifying further service needs.

  • Timely Reminders: Ensures customers are aware of and adhere to manufacturer service and MOT schedules, preventing potential penalties and safety issues.

  • Improved Vehicle Maintenance: Promotes regular maintenance, leading to better vehicle performance and longevity, which enhances customer satisfaction.

  • Data Collection: Gathers valuable customer data and feedback, helping to tailor future marketing and aftersales outbound strategies.

  • Cost Efficiency: Can be more cost-effective than other marketing methods, particularly for reaching existing customers.

  • Personalised Service: Offers personalised interactions that can address specific customer needs and preferences, improving the overall service experience.

  • Upselling Opportunities: Identifies opportunities to offer additional services, such as extended warranties or special service inclusive packages, increasing sales and workshop hours.

  • Enhanced Brand Loyalty: Reinforces the brand’s commitment to customer care and vehicle safety, building long-term loyalty.

  • Market Insight: Provides insights into customer behaviour and service trends, aiding in strategic planning and decision-making.

  • Scheduling Efficiency: Helps in managing and smoothing out workshop schedules, avoiding overbooking and underutilisation.

  • Competitive Advantage: Sets the business apart from competitors by offering proactive and attentive customer service.

Get in touch

At Connectivity.CX we are firm believers in demonstrating how we can deliver a more rewarding customer experience both for you and your customers. To arrange a no obligation demonstration of any of our products and services use the form below to email us. You can also call us on 0161 850 3261 or use the live chat service below and we’ll arrange a convenient time to call you back.