Outbound Telemarketing Campaigns

Outbound telemarketing campaigns are no longer solely for your latest sales promotion or event. Most businesses are sitting on a gold mine of data that can be used to build outbound telemarketing campaigns focused on servicing and vehicle health checks, aftersales, and upselling past customers to a new vehicle. Of course, the reason this often doesn’t happen is a lack of in-house resources. Your team is already busy handling day-to-day enquiries and delivering your products and services. Your team is already busy handling day-to-day enquiries and delivering your products and services. This is where Connectivity.CX becomes an extension of your business, generating a steady supply of new leads for your team.

We’ll analyse your data and produce an outbound call strategy that fits your business

Our Customer Befrienders are all chosen for their ability to engage on a one-to-one level with the widest possible range of people. Add in excellent product knowledge and the support of a management team boasting over 100 years of automotive experience and you’ll see we’re far from being a call centre. Consumers love the way we listen to their needs. Our clients love the results we produce for them. In fact, our service reminder outbound telemarketing campaigns are often self-funding, generating a 35% increase in service bookings—that’s over £14,327 in additional revenue every month.

*In 2020 our Service Outbound Program” delivered an average 34.9% increase in bookings above those booked by customers responding to routine reminders via inbound calls and online bookings alone. With an average Retail Invoice Value of £257 (also seeing growth through the year) we delivered an average additional £14,326 of turnover per month.

More first-time connections mean lower campaign call costs

With so many SPAM calls, it’s easy to think that telemarketing is on a hiding to nothing: nobody is going to answer a call from a number they don’t recognise. At Connectivity.CX our TrustedVoice technology shows your customers that it’s you who is calling. Your brand logo, location, and number are all displayed. If a call goes to voice mail, your logo will show in the missed calls list. Not only does this mean more first-time connections and lower costs, it builds trust between your customers and your brand. A more rewarding customer experience all around.

Want to know more about outbound telemarketing campaigns? Call us on 0161 850 3261 or click here to email us to arrange a trial.

The benefits of outbound telemarketing campaigns

  • Direct Customer Interaction: Enables direct communication with potential customers, allowing for personalised sales pitches and immediate feedback.

  • Lead Generation: Actively identifies and qualifies new leads, expanding the sales pipeline.

  • Market Penetration: Reaches a broad audience, increasing market penetration and brand awareness.

  • Immediate Response: Allows for real-time responses to customer queries and objections, increasing the chances of closing a sale or booking an appointment.

  • Cost-Effective: Can be more cost-effective compared to other marketing methods, particularly when targeting specific demographics or databases.

  • Measurable Results: Provides measurable outcomes and performance metrics, enabling the assessment and optimisation of campaign effectiveness.

  • The channel people always use: People always have their mobile phone with them. No expensive media spend on channels that are often ignored.

  • Flexibility and Scalability: Offers flexibility in campaign design and can be scaled up or down based on business needs and objectives.

  • Customer Insights: Gathers valuable data on customer preferences and behaviours, informing future marketing strategies.

  • Relationship Building: Builds and strengthens customer relationships through direct interaction, fostering loyalty and repeat business

  • Targeted Approach: Allows for highly targeted marketing efforts, focusing on specific customer segments or geographic areas

  • Product Promotion: Effectively promotes new products or services, generating interest and driving sales.

  • Cross-Selling and Upselling: Identifies opportunities to recommend additional products or services, increasing revenue per customer.

  • Feedback Collection: Collects direct feedback from customers, providing insights into their needs and potential areas for improvement.

Get in touch

At Connectivity.CX we are firm believers in demonstrating how we can deliver a more rewarding customer experience both for you and your customers. To arrange a no obligation demonstration of any of our products and services use the form below to email us. You can also call us on 0161 850 3261 or use the live chat service below and we’ll arrange a convenient time to call you back.