According to the One Voice Report, more than a quarter (26.2%) of used car dealers are still using paper-based lead management systems, and a further 14.6% use a simple spreadsheet. This lack of lead management makes it difficult for dealers to efficiently respond to leads, which translates to poor sentiment around lead quality.
Connec+ivity partnered with CarGurus, the fastest growing automotive shopping site in the UK, to demonstrate the power of instant connect technology and how it can significantly impact conversion rates.
Managing more than 3,000 leads, Connec+ivity helped CarGurus increase appointment set ratio on email enquiries form less than 10% to 21%.
To find out how your dealership could enjoy similar conversion rates call us on 0161 850 3261.